Is your drinking water safe?

A non-profit, consumer advocacy group, the Environmental Working Group (EWG), analyzed almost 20 millions records from state water officials for the period 2004 to 2009. They have compiled a national drinking water database which allows you to enter a zip code or water company name to access EWG’s analysis of your community’s water.

How does Syfo Original Seltzer and Naturally Flavored Sparkling Waters stack up against the competition?

Information Resources, Inc. provides scan data based on information from approximately 15,400 grocery, 15,800 drug and 3,000 mass merchandiser stores across the United States. This information is presented in IRI-defined, industry accepted categories and hierarchies. Access to or use of the IRI Data is subject to and governed by IRI Terms of Use and applicable laws.

The most important detail in accessing Syfo Brand scan data is that it is accessed through two categories. The Original Seltzer is compiled under the Carbonated Beverages category and the Sparkling Waters are compiled under the Bottled Water category. The UPC codes can be found on our sales sheet here .

Report parameters should be requested as follows:

Categories: CARBONATED BEVERAGES, BOTTLED WATER
Level of detail: CARBONATED BEVERAGES - UPC Ranking Report
BOTTLED WATER- UPC Ranking Report
Type: SELTZER/TONIC WATER/CLUB SODA - UPC Ranking Report
Type: SPARKLING/MINERAL WATER UPC Ranking Report
Outlets/Geographies: Enter Retail Market Area Interest by Chain/Southeast
Measures: Choose from Dollar Sales, Dollar Sales % chg YAG, Volume Sales, Volume Sales % ch. YAG
Time Period: Weeks and or Calendar Year

For Further Information Contact:
Information Resources, Inc.
KnowlEdge Group phone - (866)-ANALYZE (toll free)
www.infores.com